UNTS3101 - Business Communication
Overview
Businesses operate in increasingly diverse, global, and digitally connected environments. This course develops students’ ability to communicate professionally across cultures, functions, stakeholder groups, and communication channels. It introduces the foundations of business communication, communication models and channels, business etiquette, intercultural and global communication, ethical communication, and media relations.
Students develop practical skills in writing business messages, reports, and proposals; crafting positive, negative, and persuasive messages; using digital and social media; and designing visual communication. The course also develops persuasion and negotiation, branding and strategic marketing communication, communication for leadership and public speaking, and crisis and conflict communication.
Through workshops, case activities, written tasks, and presentations, students learn to select appropriate communication strategies for realistic business situations, communicate with internal and external stakeholders, collaborate in multicultural teams, and deliver clear professional messages using verbal, non-verbal, written, visual, and digital communication methods.
Learning Hours Composition:
- 42 hours of face-to-face learning across the semester, including lectures, discussions, presentations, and case analysis.
- 28 hours of structured learning, including guided reading, marketing exercises, case discussions, and assignment preparation.
- 65 hours of independent learning, including textbook reading, market observation, case research, assignment preparation, and examination study.
Credit Point:
3 Credit(s)
Learning Hours:
45 hours x 3 CPs = 135 hours
