BFTS5101 - Strategic Management
Overview
This course provides conceptual foundations and applied analytical competencies in strategic management, with an emphasis on sustainable competitive advantage and long-term organizational value. Students examine the strategic management process, major concepts, global contexts, and the relationship between strategy and organizational performance.
Students learn to develop and assess vision and mission statements, conduct internal and external audits, identify strategic issues, generate and select strategic alternatives, and prepare implementation and execution plans across organizational functions.
The course also develops students' ability to monitor strategy through performance measures, Balanced Scorecard perspectives, key performance indicators, contingency planning, and corrective action. Ethical reasoning, corporate social responsibility, risk, and sustainability are integrated throughout case analysis and the capstone strategic plan.
Learning Hours Composition:
- 42 hours face to face, consisting of 14 sessions of lecturing, tutorial or workshop.
- 28 hours of Structured Learning and Guided Group Discussions
- 65 hours of Independent, Project-Based Learning
Managing Faculty:
Credit Point:
3 Credit(s)
Learning Hours:
45 hours x 3 CPs = 135 hours
